TruConversion overview

Optimize your sales funnel performance

TruConversion helps you see how visitors move through your site so you can fix drop-offs, improve conversion rates, and ship better-performing funnels faster.

TL;DR

• All-in-one behavior analytics: funnels, heatmaps, session recordings, form analytics, and micro-surveys.
• Designed to optimize your sales funnel performance, from first touch to paid conversion.
• Alternative to: Hotjar with stronger focus on funnel tracking and AI-powered insights.
• Integrates with tools you already use: ActiveCampaign, AWeber, BigCommerce, Constant Contact.
• Best for marketers, project managers, and SaaS teams who want data-backed UX and funnel decisions.
• Your Tier 4 license is suitable for multi-site, multi-team usage with generous limits.

At a glance

• What it does: Visualize visitor behavior and funnel performance so you know what to fix and what to scale.
• Who it is for: Marketers, project managers, SaaS and product teams responsible for growth and conversion.
• Key surfaces:
  • Smart funnels with visual builder, targeting, filters, and conversion recommendations.
  • Heatmaps for scroll, move, and click behavior across key pages.
  • Session recordings to replay real user journeys.
  • Form analytics to see where visitors drop off in your forms.
  • Lightweight micro-surveys for in-context feedback.
• How it fits your stack: Works alongside email, CRM, and ecommerce platforms via integrations and tracking scripts.

Core capabilities

TruConversion combines several behavior analytics tools so you can move from “what happened” to “why it happened” on the same platform.

Funnel tracking

Visual funnels show how visitors progress across pages and events so you can pinpoint where revenue leaks occur.

• Build smart funnels with a visual builder and multi-page steps mapped to your actual journeys.
• Set up no-code goals tied to signups, purchases, or other conversion events.
• Apply targeting and filters by traffic source, device, campaign, or custom attributes.
• Review page stats for each funnel step to see views, drop-offs, and conversion rates.
• Use conversion recommendations to highlight opportunities where optimization will have the highest impact.
• Share insights quickly with stakeholders using the built-in share button.

This helps marketers and PMs prioritize which pages or steps to improve next.

Heatmaps

Heatmaps condense thousands of visits into simple visuals so you can see how people actually use your pages.

• Track scroll maps to see how far visitors read and where attention drops.
• Analyze move maps to understand mouse movement patterns around key elements.
• Inspect click maps to see which buttons, links, or images users interact with most.
• Download, share, and compare heatmaps across variants or time frames for A/B tests and redesigns.

Use heatmaps before and after changes to validate if new layouts drive meaningful behavior shifts.

Session recordings

Session recordings let you watch real user journeys so you can diagnose friction that metrics alone do not explain.

• Replay individual visitor sessions to see hesitation, rage clicks, and confusing flows.
• Filter recordings by funnel step, device, traffic source, or outcome to focus on high-value cases.
• Combine recordings with funnel data to understand why users drop out at critical steps.

This is especially helpful for debugging onboarding flows and complex SaaS interfaces.

Form analytics

Form analytics show how visitors interact with your forms, where they get stuck, and which fields cause drop-offs.

• Track field-level engagement and abandonment for sign-up, checkout, and lead forms.
• Identify problem fields that take too long or cause users to quit.
• Compare completion rates across form versions as you iterate.

Use these insights to shorten forms, adjust copy, or re-order fields to reduce friction.

Micro-surveys

Micro-surveys collect in-context feedback at critical stages of the journey.

• Trigger targeted surveys on specific pages, funnel steps, or user segments.
• Ask concise questions about intent, satisfaction, or objections.
• Combine survey responses with behavioral data to understand what users say and what they do in one place.

Short feedback loops help you validate hypotheses before investing in larger product or UX changes.

License tiers

Your AppSumo deal unlocks TruConversion for a range of use cases, from solo sites to multi-brand deployments.

How it fits your marketing and product workflow

TruConversion sits between your traffic sources and your CRM or email tools, giving you visibility into what happens on-site before a conversion.

• For marketers, it clarifies which campaigns and landing pages deserve more budget.
• For project managers, it turns qualitative behavior into concrete backlog items.
• For SaaS teams, it exposes friction in onboarding, pricing pages, and product tours.

Use integrations like ActiveCampaign, AWeber, BigCommerce, and Constant Contact to keep your broader funnel and messaging aligned with on-site behavior.

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